The Bloomberg Media Futures conference was a melting pot of trailblazing online entrepreneurs sharing ideas with an industry suffering at the hands of internet piracy. Frankly, I'm not sure if any of the 'old media guys' really get it – but one person they should be listening to is Avner Ronen, who I was lucky enough to interview and find out more about what he is doing at his internet startup, Boxee.
In this interview Avner Ronen discusses the vision behind Boxee and what he thinks the future of satellite channel bundling and pay TV may be. Crucially, he suggests that the internet is now a viable platform to support video content created exclusively for online distribution.
For me, the highlight of this interview is easy to miss. The psychological investment Boxee made in their user interface- not one line of code was committed until they had got the concept of the user interface exactly right. To my mind, it's a daring approach – and whilst old media croon about editorial content, programming & scheduling and the perils of timeshift TV – Boxee will be winning new fans from simply being easy to use.
Expect a major user interface war in next few years as the web becomes increasingly invisible to the user and the foundation for content delivery to every possible type of device.
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