http://www.clickz.com/experts/search/strat/article.php/3525141

Adserver platform type metrics are being applied to sites themselves. This seems like an underserved area for web metrics technology.

http://www.clickz.com/experts/search/strat/article.php/3518026

http://www.clickz.com/experts/search/strat/article.php/3526646

http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1000955205

http://www.clickz.com/stats/sectors/advertising/article.php/3494561


Also some interesting moblog relevant stuff

http://www.businessweek.com/magazine/content/05_27/b3941024.htm